It’s a shocking revelation that Starbucks, the coffee shop that provides a relaxing atmosphere that keeps customers coming back for more, plans to remove national newspaper and select local newspaper sales racks from its 8,600 United States locations, this month.
Coffee and newspapers got happily married back before America was formed. The founding fathers’ intelligent mission was to create a nation solidified to an information foundation serving the people for the ages.
Thomas Jefferson wrote in 1787, to Edward Carrington, that if he had to choose between “a government without newspapers or newspapers without a government, “I would not hesitate a moment to prefer the latter.”
Clay Lambert, editorial director of the Half Moon Bay Review, alerted us to the attempt by Starbucks to provide just one-half of the coffee and news alliance.
He urged that if the coffee company wants to change and finds the nation’s newspapers a bad fit for today’s market, perhaps it should consider adding a rack for local community newspapers, instead.
Lambert wrote, “Starbucks could help brew a more informed America. Starbucks’ CEO Kevin Johnson told CNN that the company was modernizing stores with an eye toward ‘convenience, comfort and connection.’ As a local newspaper editor, I humbly suggest another hard ‘c’ to go with Starbucks coffee and caffeine: community. Newspapers like ours make for a more engaged customer base that embraces Starbucks own stated corporate values: embodied in a mission statement that reads: ‘to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. The nation’s ‘third place,’ where millions of people gather each day, sometimes to talk about the news of the day, has turned its back on the most reputable and portable, least expensive and intrusive news delivery system ever invented.”
He concluded with this question, “What better way to improve the world’s interdependent neighborhoods than to support real journalism and encourage discussion of the day’s events over a good cup of coffee?”
Newspapers, who have editors, are much more reliable in dealing with the truth than social media misinformation contributors.
Starbucks: many of us need a good cup of coffee to start the day, which can be blessed with the daily treasure of true facts, which newspapers offer as their sacred mission.