Target Holiday Hiring

FILE - This June 29, 2016 file photo shows a Target store in Hialeah, Fla. Target is hiring more than 130,000 people as it ramps up for the critical holiday season, up 8% from last year. The retailer is doubling the number of seasonal jobs to handle online orders to 8,000. While the jobs are described as season, Target said Tuesday, Sept. 10, 2019 that 40% of the 120,000 people hired last year stayed with the Minneapolis company after the holidays. (AP Photo/Alan Diaz, File)

NEW YORK (AP) — Target is hiring more than 130,000 people ahead of the critical holiday season, up more than 4% from last year.

The retailer is increasing by two-fold the number of hires dedicated to handling online orders from stores.

Retailers will likely have a tough time attracting holiday help again this year. Unemployment is near a 50-year low, and people can be pickier about where they work.

That has made hiring even more expensive for Target Corp. In addition to competing with other companies for workers, Target is trying to improve the experience of shopping in its stores, partly through better-paid workers.

All seasonal workers will receive a starting salary of $13 per hour after Target raised its minimum wage in June. Its goal is to pay a $15 minimum hourly wage by the end of next year.

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