Taco Tuesdays Trademark

In this Aug. 1, 2019 photo the corporate headquarters of Cheyenne-based Taco John's, which has nearly 400 locations in 23 states, is seen in Cheyenne, Wyo. Taco John's recently sent Freedom's Edge Brewing Co. in Cheyenne a cease-and-desist letter for using "Taco Tuesday" to advertise the taco truck parked outside on Tuesdays. Taco John's has owned the trademark to "Taco Tuesday" since 1989 and calls the term part of its "DNA." Some say the term has become so common that Taco John's can't legitimately continue to claim it. (AP Photo/Mead Gruver)

CHEYENNE, Wyo. — “Taco Tuesday” may be a well-known term for a themed dinner night out or at home, but as restaurants across the U.S. have learned, it’s also trademarked.

Cheyenne-based Taco John’s — which has nearly 400 locations in 23 states — put its legal stamp on “Taco Tuesday” 30 years ago and has since zinged cease-and-desist letters at offenders far and wide.

Now, a recent example is stirring a debate that hits close to home for the fast-food chain.

Taco John’s last month sent a warning to a brewery five blocks from its national headquarters for using the term to advertise a taco truck that parks outside its establishment once a week.

“We certainly appreciate our fellow community member’s enthusiasm for tacos on Tuesdays, and the term is often used inadvertently,” read the letter addressed to “Sir or Madam” at Freedom’s Edge Brewing Co. “However, it is still extremely important to us to protect our rights in this mark.”

Freedom’s Edge took the matter to Facebook, and the comments poured in.

“We have nothing against Taco John’s but do find it comical that some person in their corporate office would choose to send a cease and desist to a brewery that doesn’t sell or profit from the sales of tacos,” the brewery wrote.

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