Netflix New Mexico

FILE - This Oct. 8, 2018, file photo shows the entrance to ABQ Studios in Albuquerque, N.M., where Netflix announced at the studio complex that it chose Albuquerque as a new production hub. An executive with Netflix says the streaming giant has boosted its original content exponentially over the last several years and that will mean more action for its production hub in New Mexico. The head of North American production policy for Netflix spoke Thursday, Dec. 5, 2019, to hundreds of business leaders who were gathered in Albuquerque, saying that Netflix alone had 1,000 projects going this year, with many based in New Mexico. (AP Photo/Susan Montoya Bryan, File)

ALBUQUERQUE, N.M. (AP) — An executive with Netflix says the streaming giant has boosted its original content exponentially over the last several years and that will mean more action for its production hub in New Mexico, where state officials have been busy trying to woo more big partners in the industry.

Nick Maniatis, who ran the state’s film office before going to work for Netflix, spoke to a group of hundreds of business leaders and elected officials who were gathered Thursday in Albuquerque. He described it as a “golden era,” saying the amount of content that’s out there is amazing.

“A year ago you could say all the major studios — take Disney, Warner Bros., Paramount, Fox, all of them combined — would do about 300 or 400 projects a year. This year, we will do 1,000 projects, just Netflix,” he said.

The pace of production is showing no signs of slowing down as Disney and others are planning new products. Maniatis said that will surely lead to a dearth of sound stages.

That’s where New Mexico is hoping to fill the void.

It’s already home to Netflix’s first U.S. production hub. The company partnered with the state and the city of Albuquerque in purchasing a studio complex on the city’s southern edge, pledging to invest $1 billion in production in the state over the next decade. It has put more than $2 million into renovating the studios so far and its offices there are expected to be complete by the end of the month.

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