About the Paper - How to submit ads

 
 

Mechanical Requirements
The Antelope Valley Press is printed 100% offset. A full-page ad measures 13 inches wide (6 columns) and 21.5 inches deep.

Retail

Columns Wide Inches Points
1 col 2 1/16 " 146
2 col 4 1/4 " 304
3 col 6 7/16" 462
4 col 8 5/8" 620
5 col 10 13/16" 778
6 col 13" 936

Classified
Full page measure 9 columns wide and 21.5 inches deep. (193.5 inches, 1,742 lines)

Columns Wide Inches Points
1 col 1.333" 96
2 col 2.7917" 201
3 col 4.25" 306
4 col 5.7083" 411
5 col 7.1667" 516
6 col 8.6250" 621
7 col 10.0833" 726
8 col 11.5417" 831
9 col 13" 936


Double-Truck Widths


 

Columns Wide Inches
8 1/2 columns 18"
10 1/2 columns 22 3/8"
12 1/2 columns 26 3/4"

 

Tabloid
Tabloid pages are 5 columns wide (same column measure as retail pages) and 13 inches deep.

Electronic Ad Submission
The following electronic ad printing services are available through the Antelope Valley Press. In order to reproduce ads which consistently meet customer expectations within the deadline constraints of a daily newspaper, all material must be submitted in accordance to the following specifications. Please direct any additional questions to the Advertising Operations Department at  661-267-4147.

Media Transport

  • CD-ROM
  • E-mail address: adops@avpress.com.
  • FTP delivery is available. Contact Ad Operations at the number above for details.

Macintosh file formats supported

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Acrobat PDF (Portable Document Format)

 PDF files are preferred, as no fonts or linked artwork needs to be sent along. See "Submission Guidlines" below.

Submission guidelines

  • All adwork submitted must be in final form. The Advertising Operations Department will not make any changes to electronic files. If troubleshooting is necessary, production charges will be asserted in accordance with the established production rate of $85 per hour with a $50 minimum. Charges will be discussed with the customer prior to revision work.
     
  • Supply a laser proof. The proof should be submitted at 100% of size (tiled and taped together in final form, if necessary).
     
  • Include all linked graphics. Do not rename artwork after importation into the final document; links will not update.
     
  • When possible, color ads should be supported with color proofs to provide insight into color breaks and potential trapping issues. If color proofs are not possible, a color separated proof and a composite must be supplied.
     
  • Ads submitted by FTP, email,  or disk must be received 24 hours prior to camera-ready deadline.
     
  • All process color work should be converted to CMYK EPS format (no RGB or Pantone). For spot color ads, the spot color should be set to process magenta.
     
  • Photo resolution minimum is 150 pixels per inch, and the maximum is 200 pixels per inch. All photos and graphics should be in EPS, JPEG, or TIFF formats.
     
  • PDF format is preferred. All fonts must be embedded.